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The effect of conflicting public health guidance on smokers’ and vapers’ e-cigarette harm perceptions

The online experimental study investigated the impact of conflicting public health advice about vaping on smokers’ (n=334), and vapers’ (n=368) e-cigarette harm perceptions. Participants were randomised to receive either 1) a harm reduction statement from two different public health bodies; 2) a negative statement about e-cigarette harms from two different public health bodies; 3) a harm reduction statement from one public health body and a negative statement from another; 4) a statement of the risks of smoking followed by a harm reduction statement from one public health body and a negative statement from another. The primary outcome measure was e-cigarette harm perceptions.

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Creator(s) Madeleine Svenson, Tommy Freeman, Olivia Maynard
Publication date 15 Jul 2022
Language eng
Publisher University of Bristol
Licence Non-Commercial Government Licence for public sector information
DOI 10.5523/bris.acd8vbd07q8f2u3rw3unq25nn
Citation Madeleine Svenson, Tommy Freeman, Olivia Maynard (2022): The effect of conflicting public health guidance on smokers’ and vapers’ e-cigarette harm perceptions. https://doi.org/10.5523/bris.acd8vbd07q8f2u3rw3unq25nn
Total size 1,009.5 KiB

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